Shell Scheme vs Modular vs Custom Exhibition Stands: Which Is Right for You?

Choosing the type of stand is the first big decision after booking space, and it sets your budget, lead time and how much impact you can make. There are four main options. Most exhibitors move between them as their exhibition programme grows.

Shell scheme

A shell scheme is the organiser’s ready-made package: white panel walls, a fascia board with your company name, carpet and basic lighting, priced together with the space.

• Best for: first-time exhibitors, small budgets, testing a new show.
• Pros: lowest cost and effort; nothing to transport or store; no structural approvals.
• Cons: looks like every neighbouring stand unless dressed well.
• Make it work: a builder can add full-wall graphics, shelving, a counter and better lighting so a shell scheme looks considered.

Modular systems

Modular stands use reusable aluminium frames with tension-fabric graphics or panels. The same kit can be reconfigured for different stand sizes.

• Best for: companies exhibiting several times a year, or touring several countries.
• Pros: quick to install, lighter to ship, reusable, and graphics can be reprinted for each show.
• Cons: less sculptural freedom than a custom build; quality varies between systems.

Custom-built stands

A custom stand is designed for your brand and space and built in a workshop, usually in timber and mixed materials, then installed on site.

• Best for: major shows, product launches, and space-only plots where you want to stand out.
• Pros: unlimited design freedom: shapes, materials, integrated lighting, meeting rooms and storage exactly where you need them.
• Cons: the highest cost and the longest lead time; often used once unless designed for reuse.
• Tip: a hybrid design that combines a modular frame with custom elements can keep most of the impact at lower cost.

Double-deck stands

A second level adds meeting space or hospitality above the show floor on large island plots.

• Best for: large exhibitors who need private meeting space without giving up floor area.
• Pros: doubles usable space and is highly visible across the hall.
• Cons: requires structural calculations and organiser approval, plus the longest planning time; not allowed in every hall.

How to choose

1. Start from the objective. If it’s meetings, prioritise closed space; if it’s footfall, prioritise open frontage and demos.
2. Count your shows. Exhibiting several times a year favours modular or hybrid stands you can reuse.
3. Check the space type. Shell scheme space can’t take a custom build; space-only plots need a builder.
4. Check the calendar. With less than eight weeks to go, modular or shell scheme is the safer choice.
5. Ask builders for options. A good builder will show what each approach would achieve within your budget.

Related guides

See what drives stand costs, how to brief a builder and planning guides for upcoming shows. Ready to compare options? Send one brief and builders listed on StandsZone Global will propose the stand type that fits.